- this applies to those fundraisers that claim to have an instructional component
- P.E. is still instructional time (aka running laps during class for outside pledges)
Back when I was on the executive board of the PTA at my son’s elementary school in Minnesota, I’ll never forget what someone said in regard to fundraisers, “We don’t pimp out our kids.” See, as a PTA, we were flooded with companies trying to get into our school to sell their products and host events. Our principal fully understood he was the gatekeeper of our school for these companies- something he didn’t take lightly. Our PTA knew that while money was important to support the school, we would never do so at a price that jeopardized our ethics, school mission and district policy.
That’s why it’s such a shock to me to learn that my son’s school entered a contract with a company called Apex. Apex is a for profit company that takes almost 50% of what children earn in pledges. The National Education Policy Institute and Charity Navigator do not have a favorable view of this company. (NBC San Diego actually did a segment on the company which you can view here.) The company inoculates the school campus for 8-9 days selling its message direct to students under “character lessons” in which classroom time is interrupted. It is also at this time when Apex awarded prizes to children in front of their classmates for earning pledges.
Students receive a code from Apex at school with directions for their parents to register them online with Apex. Every child, according to the teacher’s name can be viewed not only by parents and teachers, but the company Apex as well as its employees. This is how they know who to award prizes according to the leader board and how much everyone has raised. Not only is this a directory concern, this also creates an environment that encourages competition and disregards socio-economic diversity within our school community. This is direct from Apex’s website under frequently asked questions:
If I share from one student’s page, will my donors see all the students together with the same link? Will both students get credit?
ANSWER: Yes! When you Add Students, all sharing is now as a family. Regardless of whose page is shared, donors will see a combined page with all students names and pictures, and each of your students will receive credit for those shares (for instance, if you share 10 emails on the Get Pledges tab, both students earn 10 shares and the share prize at school).
The employees of Apex are given privilege to roam the campus and interact with children during lunch and recess daily prior to the actual race day –this includes a 3-hour pep rally during school to get everyone pumped up. As a community, it was not communicated with parents that the employees of this company would be interacting with our children daily -beyond the “character lessons” and the pep rally—at their lunch and recess too. There was no transparency in regard to the background of this company, how much a percentage they would be earning or the liberty they would have on campus.
Since we reached out to the principal and shared our views on this company and how we didn’t feel comfortable with people from this for profit company interacting with our child, we asked if there was an opt out form. This made it especially difficult because the principal was allowing this to happen during school hours. Opting out meant that our child was isolated into another classroom for Apex’s daily interruptions.
I was not alone in my concern. I later learned that many of our community members questioned why we were allowing this, who approved it and that “it felt really odd” for all these people to be roaming our school and interacting with the kids. I heard stories about how one child in a was crying because she didn’t get a prize. So, another little girl, showing empathy gave her the prize Apex awarded her with- and then she felt sad because she didn’t have a prize. Another person shared with me how their son came home begging them to pledge another five dollars. “Just five dollars more, Mommy. Remember, it’s not just for me, but for “X” because he’s in a wheelchair and will be able to play at our new playground.” That parent said what was really disturbing about that was that her first grader didn’t come up with that on his own- someone told him that. My own child shared with me how he returned back to the classroom and his friend came up to him with a cowboy hat Apex just awarded her, “My parents paid a lot of money so I could win this.” What exactly are the character lessons they are providing?
When it comes to fundraising, it’s important for school districts to have a plan to help principals and PTA’s navigate these waters in the best interest of all students:
Character Education is rooted in Community, not Corporate agenda. We need to think very carefully about who we give access to our children and schools to.
“As a minority (high school) student in a white affluent town, what can I do to help make my voice be heard?” Chelsea Clinton paused a moment and looked up directly at the young woman standing up in front of a sold out crowd of a thousand people, at an event hosted in the gymnasium of this young woman’s very own high school, “I’m sorry that you even have to ask that question.” Chelsea looked around the room adding, hopefully one of your teachers or administrators is here tonight to hear this. If not them, then parents here tonight because everyone has a right to feel like their voice is heard.
“Start Now! You Can Make a Difference” author Chelsea Clinton and “What Can a Citizen Do?” author Dave Eggers, moderated by NPR’s Glynn Washington of Snap Judgement engaged us last night in a theme of how kids can get involved, make changes in the world and filled us with hope by sharing their belief in kids and the future. While my purpose of attending with my 10 year old was to inspire him to embrace his voice, I didn’t anticipate how I would feel when I left. It was a humbling experience, especially after listening to students speak from Oakland, San Francisco State and our local high school. I left questioning what can I do better to lift not only my own child up, but all kids in my local community. Yes, local community because as Chelsea Clinton and Dave Eggers echoed, local is where all change begins…and then it builds.
Ironically, this event comes at a time when our local school district just launched an Inclusive Sign Project Everyone is Welcome Here in the San Ramon Valley that states, “We strive for a diverse, welcoming and truly inclusive community.” As wonderful as the design is, after listening to a few minority students speak that attend the local high school I was left to wonder if by simply welcoming *all* are we are doing enough to serve the students of our schools? Perhaps, we should be giving them a platform to voice their thoughts just as Chelsea Clinton, Dave Eggers and Wynn Washington did. Everyone is heard here.
Other students asked questions about how to get their voice heard, what would they tell their younger selves, what are some similarities and differences from now and when they were growing up as well as touching upon the topic of how to steer clear of fake news. Glynn Washington shared that he recently spoke at an event for 200 high school students and asked them how many of them are on Facebook. He said only 1 student raised their hand, so that’s a good sign for combating fake news. Kids are all on Snapchat and other social platforms. Dave Egger’s chimed in saying you need to make sure your source is a valid source- for example, don’t use Wikipedia. Chelsea Clinton reminded us that unfortunately things like fake news and hate travel much faster than kindness and love so we need to all play our part in helping create a better society. A key ingredient to that is digital citizenship lessons and being an Upstander (as opposed to a bystander) in regard to bullying and cyberbullying.
One thing that spoke to my inner child that my 10 year old and I discussed on the walk back to the car was about writing. Dave Egger’s shared that if he could tell his younger self one thing it would be edit, revise and revise. He shared that there is nothing more saddening than when he hears a 9 year old say that they are bad at writing. “No one is born a good writer; it’s a process.” Chelsea Clinton added that just the process of writing, even if at first you aren’t sure about what you are writing about, it will help you figure that out.
Chelsea Clinton shared how from an early age her parents taught her that with privilege comes a great responsibility to use that privilege as a platform to be in service to others. When we think about privilege, how can we empower our children and inspire our community to not only fill a need but use our platform to give a voice to others within our community that may be a minority? That doesn’t take any money or organized effort – we can make a direct difference by doing that now. Just as Dave Egger’s shows us in his book, “A citizen’s not what you are- a citizen is what you do.” That’s not only a great message for kids…
While kids can’t vote, how we vote certainly impacts them. Not just at the national elections, but the local school board elections, city council, assembly members and propositions to keep them safe or filter funds to their schools. These are important, visible and influential people in our community that will either simply welcome them verses hear them.
Before I tucked my 10 year old in at night, he looked up and smiled at me. “I bet her Mommy and Daddy are proud of her.” We are all proud of her. Thank you to our local bookstore Rakestraw for organizing this event, as well as Chelsea Clinton, Dave Eggers and Glynn Washington for spending an evening opening our minds to possibilities.
When my generation was younger we’d go to a concert and buy a t-shirt. We were in a sense walking billboards sharing that we went and have proof. There are some things that shouldn’t be billboards though, right? I’ve been thinking and researching a lot about how kids think about social media. Unlike the the concert t-shirt that was displayed when I chose to wear it, social media platforms enable users to share instantly with a wide audience. While the t-shirt fades, shrinks or tatters – once something is shared online, it really is a part of your permanent record.
I also remember being younger and not fully having the capacity to really think of the consequences of all of my actions or get “the big picture.” That’s because our brains are still evolving until we are in our mid-20s:
Their prefrontal cortex is not yet fully developed. That’s the part of the brain that helps you to inhibit impulses and to plan and organize your behavior to reach a goal. And the other part of the brain that is different in adolescence is that the brain’s reward system becomes highly active right around the time of puberty… -Sandra Aamodt, neuroscientist
Eek! “Around the time of puberty” is exactly when many kids are diving head first on social media platforms. Impulses, which tend to have us toss caution to the wind and instant gratification surfacing in a form of “likes” in combination with the development of the mind make way for a perfect social media storm. Think of what it was like growing up in the 80s or 90s and how social media has complicated “growing up.” Social media didn’t exist to broadcast our less than stellar decisions where we had to live them over and over again. For instance, we no longer live in a world where if a picture is taken we can rip it up, destroy the negative and be done with it.
This all the more reason to engage in a conversation about our actions and behaviors on social platforms. We also need to acknowledge that our use and intentions of social media, like the use of cell phones, varies from our kids perspectives. There are some things that we should think twice about before posting- especially in cases when we post to prove to something. What exactly are we trying to prove and to who? Sometimes the more we try to convince others, the more our own insecurities are revealed. You guessed it… this post doesn’t just apply to kids.
The Billboard Approach to Social Media is a creation I’ve come up with as a visual reminder to connect with prior to posting. I’d rather take a moment to pause before I post and ask myself questions like:
We’ve entered into a season where peoples lives are an open book, posted one status at a time even sharing in the past tense while expressing in the present. Our conversations need to look beyond online safety. Our conversations need to pivot to digital footprints, legal repercussions and minding our manners on social platforms. This also means knowing when to STOP engaging with others online.
Social media platforms are like billboards representing each user. They are a reflection of who we are, want to be and how others view us. Keep in mind colleges and potential employers search your social media profiles. Students have gotten in trouble and even expelled over social media posts along with people being fired from jobs. By thinking in terms of the Billboard Approach, we might be more selective about what we share and who has privilege to that information.
Topics off limits for a billboard in my life are…
What are some things that are off limit to you?
“Want to know the cigarette of this generation? Odds are you’re already holding it in your hand.” Only months after moving to the Bay Area from the Midwest I attended a conference that made a lasting impression on me. I remembering shifting in my seat a bit, looking down at my smart phone and slipping into my purse. That was 3 years ago. It seemed like a long time before I would even have to think about my own children wanting a cell phone of their own.
I remember how much my husband had to convince me to switch from my Blackberry to an iPhone. “Let technology work for you, not the other way around.” Smart advice from a guy who’s career is just that; Technology. I also remember the first time I bought a cell phone; I was in my mid 20’s. There were no unlimited plans, let alone data plans. The girl who, from the age of 19 years old, drove a 1965 fastback, tossed caution to the wind as she crossed state lines with only a full tank of gas and twenty bucks in her pocket for day trips to Michigan suddenly felt like cell phone ownership was a responsible thing to do as “an adult.” You know, for safety in case my car broke down, I was in an accident or was lost.
So I understand why parents who own smart phones would want to give their children a smart phone. It feels like the responsible thing to do as parents. After all, we want our kids to be safe. We want to be able to check in with them instantly and for them to be able to reach us anywhere. That’s where we aren’t on the same page with understanding how we view phones and how our kids view phones. One day while picking my two elementary kids from school my oldest kid asked:
Mommy when am I going to get a smartphone?
Me: (insert laughter here)…Why do you want a smartphone?
My then 4th grader: Other kids have one and it would be fun to play games.
Me: When you do get a phone…a very long time from now…it will be just like my first phone I bought on my own in my early 20’s. You will be able to make phone calls with it and receive phone calls.
My then 2nd grader bellowed from the backseat: Well WHY would anyone want a phone for THAT?
It is pretty to clear to see that my understanding of what a cell phone is used for is vastly different from what my elementary aged children perceive it to be. A New York Times article, When to Buy Your Kids a Phone, by Stephanie Olsen states that parents typically buy cell phones for their kids safety. However, “most parents want to give a cellphone to keep them safe, but ignore what the great majority of uses that kids are using cell phones for” (Wired Safety, 2016) –Like addictive behavior, cyberbullying, sexting, cheating in class and for older teenagers distracted driving.
Smartphones are popping up in the hands of children earlier and earlier on school campuses. What promoted the discussion of my elementary aged kids with me in the car was that they saw kids at school with cell phones. Like parents, “most schools allow students to have cell phones for safety– a reaction to the Littleton, Colorado High School shooting incident of 1999.” (Earl, 2012). My concern surrounds the idea of children being allowed to use their smartphones while school is in session, the behaviors that enables in the elementary and middle school years along with the risk it brings for safety.
Benjamin Herold discusses just that in his article in which he highlights thoughts that principals have in regard to the worries about children’s safety in addition to “potential landmines for school leaders themselves.” (Harold, 2017) As a BBC investigation found, there is good cause to be concerned over the safety of our children. School children were using an APP called Periscope, which allows users to broadcast live from anywhere- including classrooms. Viewers send in questions and comments- some of which are not so innocent.
It’s important to have conversations with your child (even if they don’t have a cell phone) about navigating safely online, the intentions of phone usage, the responsibility that comes with having a smartphones (some are legal ramifications), phone etiquette, what cyberbullying is and how to get help if it happens to them. I’m not going to dabble in the debate as to when children should have a smartphone as that really is a personal parenting decision. No one wants to be judged as a parent for buying their kid a phone, just as much as they don’t want to be judged for waiting to give them one.
Regardless, this is an issue that impacts us all. Our newsfeed is lined with stories of kids being cyber bullied and examples of how that spills over into the hallways of our school campuses involving suicides as young as 12. The pressure to respond to texts, monitor email, scroll through social media platforms, impress and gain acceptance with a “like” is real. How does that impact your work day, let alone your child’s day at school? Why do kids even need to have their phones on them at school? What if, similar to when you visit the Senate Gallery at the U.S. Capitol, students had to check in their phones in the office or with their teacher at the beginning of the day?
When an article about just that was posted by someone on a local Facebook community group that I follow, I was surprised to read two comments by teachers in middle school. The article stated, “In a survey conducted in 2001, no school banned mobiles. By 2007, this had risen to 50%, and by 2012 some 98% of schools either did not allow phones on school premises or required them to be handed in at the beginning of the day.” (Doward, 2015) One teacher replied, “Schools have so much more to worry about than policing your child’s cell phone usage. Sorry but, no.” Another teacher chimed in, “And then when one goes missing or ends up dropped with a cracked screen, who is responsible? Sorry but I’m not going to take a kids phone from them and end up liable for damage.” I’m not sure worrying about who is liable for a broken or missing phone should be our first concern. As a parent, who values my partnership with every single one of my children’s teachers, I’m more concerned about unnecessary distractions in addition to what parties are held liable for when students use their smartphones during school and take inappropriate photos or videos of other students and not only share them, but post them online.
English teacher Steve Gardiner shared, “After 38 years of teaching, this seems to be the most distracting thing I have seen.” (Gardiner, 2016) He goes on to state that, “In much of the same way a chemical dependency controls an addicts life, my students’ cellphones control their lives.” What does it say for kids who already get upset with the idea of having their phone usage restricted or told to put their phone away in class? “We found that the impact of banning phones for these students was the equivalent to an additional hour a week in school or to increasing the school year by five days.” (Kottasova, 2015) As Districts struggle to fit more class time into the calendar year to better prepare our children for the future, perhaps looking at making technology work for us, means also knowing when it is not working for our benefit.
This isn’t about a BAN, but rather adults modeling behaviors as Digital Mentors to help children navigate technology and the behaviors it enables. While we embrace technology and find ways to connect to our children about it, we have no plans of purchasing a smart phone for our children any time soon. While no age suits all children, we’ve been open and upfront to our children about needs verses wants. To someone who commented to me earlier, “Sometimes phones are useful in class because kids can research on them.” —Do they not have computers to do that? That’s how we research at home… What’s your school District Cell Phone Usage Policy? For the record, my now Middle Schooler, without a doubt assured me that this will not be a popular post and to expect a lot of upset comments.
For more tips, thoughts and speaking opportunities look for future posts related to this topic or reach out to me directly.